Your rental isn’t just a space, it’s a character your guests remember.
In this episode, I’ll show you how to turn your vacation rental brand personality into bookings.

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Ever walked into a place and thought, “Wow, this feels like me”?

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Now, imagine your guest walking into your rental and thinking the same thing. That, my friend, is brand personality at work. And no, it’s not just about picking a nice font and throwing some boho pillows around (though, yes, cushions matter).

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In this article, we’ll unpack how to develop a brand personality for your vacation rental that not only feels authentic—but gets bookings.

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I’ve saved a tip at the end that can save you from making the biggest branding mistake most new hosts make. Stick around!

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First, What the Heck Is Brand Personality?

Let’s start here. Your vacation rental brand personality is how your property feels to guests. It’s the vibe, the tone, the “ahhh” moment when they check in.

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Is it cheeky and colourful? Luxe and serene? Rugged and rustic?

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It’s not just what guests see, it’s what they feel—and more importantly, what they remember.

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Would your listing feel the same if the photos had no captions, the bio was blank, and the reviews didn’t mention the host?

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If you’re wincing, keep reading.

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Step 1: Figure Out Who You’re Not

Yes, I said not. Because before you find your voice, you’ve got to weed out the noise.

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Are you not the “corporate luxury” type? Then don’t pretend to be. If you prefer flannel sheets and board games to espresso machines and monogrammed robes, own that. Your people will love you for it.

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👀 Fun fact: People trust brands that feel familiar. So lean into your kind of familiar.

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Step 2: Translate Your Personality into Your Property

Once you’ve got a sense of your brand’s “voice,” bring it into the design and details.

✔️ Rustic and warm? Use reclaimed wood, vintage finds, and handwritten notes.

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✔️ Coastal chic? Soft blues, natural textures, sea glass details.

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✔️ Urban edgy? Industrial lighting, bold art, cheeky signage.

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Remember the “Launch Your First Vacation Rental” course tip: Design with your ideal guest in mind. Don’t just decorate—communicate.

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Check out real-life transformations on the Vacation Rental Resolutions YouTube Channel for inspiration:
https://www.youtube.com/channel/UCBEsMhOx5vmQrGZorZ7tolw

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Step 3: Make Your Listings Speak Your Language

Words matter. A lot.

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Too many listings sound like they were written by robots on too much coffee:
“Newly renovated 2BR/2BA with modern amenities and proximity to downtown.”

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Boring.

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Instead, try:
“Wake up to mountain views and make pancakes in a kitchen that actually works.”

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💡 Pro tip: Your listing copy is part of your brand. Use the same tone you’d use if you were texting a friend about the place. That’s what builds trust.

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Step 4: Be Consistent (But Not Boring)

From your listing to your welcome book, your Instagram captions to your check-out notes—stay consistent.

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No need to be rigid. Your brand isn’t a script—it’s more like a character in a movie. It can grow, evolve, joke, and get real when needed. But it should always feel… like you.

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Do your guests know what to expect from you—even if they’ve never met you?

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That’s good branding.

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Step 5: Your Reviews Are Part of Your Personality (Surprise!)

Yep, your brand shows up in guest reviews. If guests mention how friendly, quirky, chill, or stylish your place is—it means your brand personality came through loud and clear.

🎤 Real example:
“This place felt like a Wes Anderson movie meets country cabin. Loved it!”

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You can’t buy that kind of branding.

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So give guests something to talk about. Add little touches that feel like you.

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Bonus Tip: Don’t Try to Please Everyone

Here’s the biggest branding trap: trying to be all things to all people.

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Want to be kid-friendly and romantic and party-perfect and peaceful?

Stop.

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Pick your lane. Then pave it with your personality. That’s how you stand out in a crowded market.

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Remember: Being forgettable is worse than being niche.

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Hosting should bring joy, not just job lists.

Get the “The 7-Day Vacation Rental Jumpstart” download.
Seven bite-sized steps to a rental guests rave about—without burning out.

Get your copy now! You can find a link in the show notes.

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Are you confident your property has a brand personality—or does it still feel a bit “meh”?

Let me know in the comments!

Your Key Takeaways

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In Conclusion

Building a vacation rental brand personality isn’t just for Instagram likes. It’s what keeps your calendar full, your guests loyal, and your business profitable.

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When you define your vibe, you attract the right tribe.

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So, take what you’ve learned here, give your rental a brand “voiceover,” and let your personality shine through—without needing to shout.

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🌟 Want more in-depth help? The Launch Your First Vacation Rental course is packed with brand strategy tools and templates.

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If you like this episode, you might want to check out the How To Write A Vacation Rental Listing That Stands Out. Episode 64. You can find that on the Vacation Rental Resolutions website.

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🎬 If you found this helpful, subscribe to the blog or podcast. And if you’d like to say thanks, feel free to buy us a coffee ☕.