How To Use Guest Video Testimonials to Boost Bookings

How To Use Guest Video Testimonials to Boost Bookings-111

How To Use Guest Video Testimonials to Boost Bookings-111

How To Use Guest Video Testimonials to Boost Bookings

Struggling to get more bookings? Let your guests do the talking—on video. I’m going to share how to collect and use guest video testimonials that actually convert.

📌 Don’t forget to subscribe and tap the bell so you don’t miss the next episode that could boost your bookings overnight.

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Have you ever wondered why some listings seem to book themselves?

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It’s not just luck. It’s trust. And one of the fastest ways to build that trust is by letting your guests do the talking—for you.

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Today’s episode is all about using video testimonials to build credibility, humanise your brand, and (best part) increase bookings.

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🎁 Stick around to the end—I’ve got a tip that’ll help you collect powerful testimonials without sounding like a pushy salesperson.

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Why Video Testimonials Work (Even Better Than Reviews)

Let’s kick things off with this:
Would you trust a stranger online with your holiday memories and credit card?

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Neither would your guests. That’s why video testimonials work. They’re authentic, personal, and visual—a triple win in the trust department.

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According to Expedia, 76% of travellers say user-generated content influences their booking decisions. That means real people, real smiles, real experiences.

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🟡 Here’s the magic formula:
Guest face + happy story + your beautiful rental in the background = conversion gold.

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🎧 Quick promo break:
Want more tips like this? Check out the Vacation Rental Resolutions podcast:
👉 vacationrentalresolutions.com/podcast

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When to Ask for a Testimonial (Timing Is Everything)

Asking for a video testimonial too early is like proposing on the first date.

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The best time to ask?

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📅 The day before checkout—when the guest is glowing from their stay but not yet stressed with travel.

Try this simple message:
“Hey Sarah, it’s been a joy hosting you! If you’ve loved your stay, would you mind sharing 20 seconds on video about your experience? It helps other travellers feel confident booking—and I’d really appreciate it.”

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🎥 Bonus tip: Give them an easy option—record on their phone and text or email it. Keep it casual.

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💡 Want to see how it’s done? Hop over to our YouTube Channel for real-life examples.
👉 youtube.com/@VacationRentalResolutions

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What Makes a Great Video Testimonial?

Not all videos are created equal. A shaky 2-minute clip of someone mumbling in the dark? .

Not helpful.

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Instead, guide your guests with a few friendly cues:

  • What did you love most about your stay?

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  • What surprised you about the property?

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  • Would you recommend it to a friend?

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Keep it short. 30–60 seconds is the sweet spot.

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And if they need a little encouragement, share a few examples. Guests love seeing others like them enjoying your space.

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🪄 Pro tip from the “Launch Your First Vacation Rental” course:
Include a QR code in your welcome book or check-out message that links to a simple testimonial request page. Tech-savvy AND non-intrusive.

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Where to Use Your Testimonials (Spoiler: Everywhere)

So you’ve got a gem of a video—now what?

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Use it in:

  • Your Airbnb or VRBO listing (as part of your photos)

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  • Instagram stories or reels

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  • Your direct booking site

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  • Emails to past guests or new leads

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  • Your Google Business Profile (hello SEO boost)

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🎤 “But I’m not techy…”
You don’t have to be. Apps like Canva and InShot make editing a breeze. Just trim, caption, and go.

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🚀 Want your rental to stand out more online? Make sure you’ve visited our blog:
👉 vacationrentalresolutions.com

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But What If They Say No?

Not everyone likes the camera. And that’s okay.

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Offer alternatives:

  • A written review

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  • An audio message

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  • A photo with a caption (you can write it—they just approve)

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And always thank them. Even the decline means they considered it—which builds goodwill.

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Would You Stay at Your Own Property?

Let’s flip the script: if you saw your own listing, would you feel confident booking it?

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If the answer is “maybe,” it’s time to let your guests do the heavy lifting. Video testimonials bridge the trust gap. They give hesitant travellers a reason to click “Book Now.”

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Got a great guest story or video you’re proud of?

Share it in the comments!

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Here Are Your Key Takeaways

  1. Ask guests the day before checkout
  2. Keep videos 30–60 seconds
  3. Suggest simple questions to answer
  4. Share across all platforms
  5. Use QR codes to make it easy

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In Conclusion

We started with the big question: Why do some listings seem to sell themselves?
Now you know—those hosts aren’t lucky. They’re smart. They’re using social proof that speaks louder than any marketing copy.

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So go ahead. Ask for that video. Show the smiles. Share the stories. Build the trust.

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💥 Want to take things further? Check out the “Launch Your First Vacation Rental” course, which is great for both current and aspiring owners. It’s packed with everything we wish we knew before our first listing.

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If you liked this episode, have a look at, “How To Make My Vacation Rental Stand Out | Rise Above the Rest”, episode 9. It pairs perfectly with today’s episode. You can find it in the Vacation Rental Resolutions website.

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🔔 Hit subscribe so you don’t miss next week’s episode. And hey—if this helped you out, feel free to buy us a coffee. ☕

If your rental plan is ‘just wing it’—this is your wake-up call.

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⇒ TO READ OR LISTEN TO THIS EPISODE ON VACATION RENTAL RESOLUTIONS

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