Your next booking might come from Google, not Airbnb. Discover five vacation rental blog ideas that increase visibility and turn readers into guests.

Want more bookings without spending more on ads? Of course you do.

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Here’s the good news: A few well-chosen blog posts can help your vacation rental climb search rankings, build trust with guests, and fill up your calendar. That’s right — SEO isn’t just for tech nerds or big hotel chains anymore. It’s your secret weapon too.

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Today, I’m serving up five blog post ideas that actually work. You’ll also get a killer tip at the end — one that most hosts miss. (Spoiler: it’s about guest psychology.)

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Before we get started, be sure to check out the Vacation Rental Resolutions podcast — it’s packed with ideas to help independent hosts like you run smarter, not harder:
🎧 vacationrentalresolutions.com/podcast

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1. “Top 10 Things to Do Near [Your Property Name]”

Let’s face it, your guests aren’t just booking a bed — they’re booking an experience.

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So tell them what they can experience! A post that highlights local attractions helps you show up when travellers are Googling things like “best beaches near Port Macquarie” or “rainy day ideas in the Cotswolds”.

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Bonus points if you organise it by season or traveller type. For example:

• “Top Things to Do in Spring in the Hunter Valley”

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• “Family-Friendly Activities Near Our Cottage”

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👀 Quick Tip: Drop a few phrases your ideal guests would search for. And always include your town name. Google loves a local.

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2. “What to Pack for a Stay at [Your Rental Name]”

Here’s a fun fact: the phrase “what to pack for…” is a goldmine for search traffic.

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People panic-pack. They Google checklists. And your blog post could save their trip — and win their trust — before they even book.

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Cover things like:

• Clothing for your climate

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• Essentials guests always forget

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• Specific items for your amenities (e.g., “Bring marshmallows for our fire pit!”)

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Add a printable checklist — or better yet, an editable one. And guess who has a template you can steal? You do. (That great tip at the end? This is it.)

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📌 Pro Move: Mention amenities they’ll want to use, like your BBQ, hot tub, or beach gear. That subtle reminder might be the nudge they need to book.

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3. “Behind the Scenes: A Day in the Life of a Vacation Rental Host”

This one does triple duty:

1. Builds trust.

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    2. Humanises your business.

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    3. Boosts keywords like “vacation rental [Your City]”.

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Talk about your morning routine, prepping for guests, or that time you wrestled a wasp out of the laundry room. Yes, really. People love real.

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Tie in your hosting philosophy. Mention your commitment to clean, safe, welcoming spaces. Let your voice shine.

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🎓 From the “Launch Your First Vacation Rental” course: Authentic storytelling is a powerful brand tool. This kind of post can show what makes your rental unique — your values, not just your décor.

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4. “How to Spend a Rainy Day in [Location]”

Don’t let weather ruin your SEO — or your guests’ mood.

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If your property is in a place with any kind of unpredictable weather (so… everywhere), this blog post idea is essential.

Include:

• Local indoor attractions

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• Nearby restaurants or cafés

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• Games or books you stock for guests

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• Cosy ways to enjoy your rental (e.g., “Wrap up in our throw blankets and enjoy the mountain view from the sofa”)

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☔ SEO Gold: “Rainy day in [your location]” gets searched more often than you’d think. Be the one who gives them a plan.

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5. “Guest Reviews Roundup: What Guests Loved Most This Year”

This one is a sleeper hit.

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Yes, it’s a great way to recycle your glowing reviews (we love a bit of humble brag). But it’s also keyword-rich and packed with social proof.

Format it like:

• “5 Things Our Guests Raved About in 2025”

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• “Why Families Love Our Garden Chalet: A Review Roundup”

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Include screenshots, quotes, and even little stories if guests gave permission.

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📢 Add a CTA: “Stayed with us? Leave your review here.” Easy SEO win and review boost in one tidy post.

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Want more tips like this? Visit the Vacation Rental Resolutions YouTube Channel
➡️ youtube.com/channel/UCBEsMhOx5vmQrGZorZ7tolw

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If your rental plan is ‘just wing it’—this is your wake-up call.

Download the “The 7-Day Vacation Rental Jumpstart”
Vision, money, guests—sorted.

Get your copy now! You can find a link in the show notes.

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Which blog post will you try first? Or do you have a topic that always gets traffic?

Drop a comment,

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Here Are Your Key Takeaways

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In Conclusion

Blogging doesn’t need to be complicated. But it does need to be strategic. Every post you publish can boost your visibility, build guest trust, and increase bookings.

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When you treat your website like a tool — not just a brochure — your SEO works for you. Even while you sleep.

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Want help setting up your website and blog strategy from scratch? The “Launch Your First Vacation Rental” course walks you through it, step by step.

https://courses.keystonehospitalitydevelopment.com/course/mastering-vacation-rentals-build-manage-and-grow-a-profitable-business-full-course/

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If you liked this episode, check out this post, How To Maximise Your Vacation Rentals Exposure Across Multiple Platforms. Episode 44.

https://vacationrentalresolutions.com/2024/08/how-to-maximise-your-vacation-rentals-exposure-across-multiple-platforms-044

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📢 Don’t forget to subscribe so you don’t miss future episodes. And hey — if you found this helpful, buy us a coffee. Cheers!